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how to spark joy back into your business

How to spark joy back into your business

Does your biz feel more blah than Beyoncé lately? Whether you’ve lost some of your creative mojo or just feel in a bit of a funk, sometimes we need a lil’ inspo to spark some joy back into our business.   It’s during these times where I turn to my organizational soulmate, Marie Kondo, and […]

Business, Inspiration

ceo desk writing

Do you think and act like a CEO in your beauty business?  As the head/only honcho of your beauty business, chances are you’re wearing all the hats: the maker, the service provider, the marketer, the seller, sometimes even the shipper! You’re ALL. THE. THINGS. But do you find yourself spending way more time as the […]


How to think and act like a CEO in your beauty business

beauty brand strategist

4 limiting beliefs getting in your way of your beauty business growth (and how to overcome them!)

Limiting beliefs. We all have ‘em. And if you’re like what-the-what are limiting beliefs and how does this have anything to do with business, stick with me here. Ever wonder why that dreamy list of ‘projects I’ll launch someday’ tucked away in your notebook never sees the light of day?  Or how many times you’ve […]

Business, Mindset

Image source: Pinterest “You’ve always had the power my dear, you just had to learn it for yourself.” I always did love that wise truth bomb from Glinda the Good Witch. It really does ring true, doesn’t it? Oh my, the end-of-year recap. It’s kinda like reviewing all your loot after a night of trick-or-treating […]


Lessons I Learned in 2017


Image by: Olivier Placet You pour your heart and soul into creating products that people absolutely looooove. You work hard to make sure you deliver amazing quality and efficacy through every batch. Texture? Spot on. Fragrance (or lack thereof if that’s your jam)? Perfection. Ingredients? Only the best! Well did you know these are three […]


Image source: Craze App via Instagram Setbacks. Cluster fucks. Epic fails. Yup, it happens to all of us, no matter how “together” our shit seems to be. And don’t even get me started on Mercury-in-retrograde season. UGH! One step forward, 10 steps back…doesn’t it drive you absolutely crazy?! As a Type A over-planner, nothing derails […]



Creating A Brand Identity: 3 Simple Steps to Mega Clarity

Image source: Pinterest Clarity. That big AH-HA moment when you’ve got all your shit figured out, you know exactly what you want and everything makes total sense. *Sigh* don’t ya just LOVE those moments? Even if they’re few and far in between?! Developing a beauty brand requires just that – clarity – and lots of […]


  When it comes to industry trends, I like to keep one foot dipped into each pool – present and future. What’s happening in the here and now also feeds into what will shape the future. Year end always has me looking forward to what’s next – in my life, in my business, and especially […]


Is water the new luxury?

So…what the #$&@ is branding?

  Have you ever had to “fake it” in a conversation with someone? They drop in a word or topic that you feel you should know but you actually have no frickin’ idea about what the hell they’re talking about? And then you find yourself smiling and nodding along with the convo and interjecting with […]


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