Your source of info (fo' free) to help you up level your brand, captivate your crew, and build a biz that’s totally dreamy *sigh*


Recent posts

Lessons I Learned in 2017

Image source: Pinterest “You’ve always had the power my dear, you just had to learn it for yourself.” I always did love that wise truth bomb from Glinda the Good Witch. It really does ring true, doesn’t it? Oh my, the end-of-year recap. It’s kinda like reviewing all your loot after a night of trick-or-treating […]

Personal

Image by: Olivier Placet You pour your heart and soul into creating products that people absolutely looooove. You work hard to make sure you deliver amazing quality and efficacy through every batch. Texture? Spot on. Fragrance (or lack thereof if that’s your jam)? Perfection. Ingredients? Only the best! Well did you know these are three […]

Branding

3 WAYS TO CONVEY YOUR BRAND THROUGH PRODUCT FORMULAS

WHEN SHIT HAPPENS…AND WHAT TO DO ABOUT IT

Image source: Craze App via Instagram Setbacks. Cluster fucks. Epic fails. Yup, it happens to all of us, no matter how “together” our shit seems to be. And don’t even get me started on Mercury-in-retrograde season. UGH! One step forward, 10 steps back…doesn’t it drive you absolutely crazy?! As a Type A over-planner, nothing derails […]

Business

Image source: Pinterest Clarity. That big AH-HA moment when you’ve got all your shit figured out, you know exactly what you want and everything makes total sense. *Sigh* don’t ya just LOVE those moments? Even if they’re few and far in between?! Developing a beauty brand requires just that – clarity – and lots of […]

Branding

Creating A Brand Identity: 3 Simple Steps to Mega Clarity

Is water the new luxury?

  When it comes to industry trends, I like to keep one foot dipped into each pool – present and future. What’s happening in the here and now also feeds into what will shape the future. Year end always has me looking forward to what’s next – in my life, in my business, and especially […]

Business

  Have you ever had to “fake it” in a conversation with someone? They drop in a word or topic that you feel you should know but you actually have no frickin’ idea about what the hell they’re talking about? And then you find yourself smiling and nodding along with the convo and interjecting with […]

Branding

So…what the #$&@ is branding?

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