launching a beauty
brand is no cake walk.
THE MARKETPLACE IS CROWDED AF
...making the standing out struggle real
YOU WANT TO TELL YOUR STORY THROUGH YOUR BRAND
...but you’re worried you may not have a unique edge
YOU HAVE A CRAZY BIG VISION YOU WANT TO BRING TO LIFE
...but you’re either an aspiring brand caught up in the “OMG-where-do-I-even-start” or an existing brand feeling lost, unproductive, and not so sparkly after all.
Basically, you feel like even more of a hidden gem than that buried diamond necklace in Titanic and all you want is for someone to help you shine (and avoid hitting any icebergs in the process).
Questionable metaphor aside, ain’t NOBODY got time for that—especially a visionary vixen like you!
I TOTALLY GET YOU!
Running a product-based beauty biz is tough stuff, especially if you’re trying to figure it all out on your own along the way.
Having spent my entire career in the beauty industry, I know first-hand all the balls you need to juggle when it comes to developing and growing a beauty brand.
Things like:
And, oh yeah...actually running your business, especially if you ventured into the wonderful world of entrepreneurship as a side hustle like I did.
It’s enough to make anyone’s head explode! And that kinda overwhelm can slow things like molasses...or even worse, stop you in your tracks completely.
And I am damn sick of seeing remarkable women get stopped in their tracks when they have a gift to share.
SICK OF IT, I SAY!
Packaging sourcing
formula testing
copywriting
developing marketing strategies
managing several projects simultaneously
...and all of the pesky logistics in between
So I decided to do something about it.
I’m Ashley De Filippis—a totally brand-obsessed chick that helps beautypreneurs develop badass beauty brands. Coupling my behind-the-scenes beauty know-how from the corporate world with an intuitive zest for empowering solopreneurs going at it alone, I started doing this work to help bosses like you build a beauty brand that oozes personality and bumps hearts with your dream customers so that you can get more confident showcasing your stuff and make more bank! Fist-pump to THAT!
what i'm all about
The demand for sustainable and eco-conscious products is on the rise—and at crazy-high growth rates!
Why?
Because customers want to know what they’re putting on their skin and are becoming increasingly more savvy when it comes to shopping for beauty products.
The problem for small, super-awesome indie beauty brands is that in order to reach these customers, they need to come out of the woods and shine bright like a diamond Rihanna-style.
So I decided to take my experience to the masses so that I could teach these solopreneurs—newbies or rookies—how to create an uber-authentic brand position that makes them feel legit and showcase it through their wicked-awesome products, while creating a game plan to help stay motivated and uber-productive along the way
(cue: R.Kelly’s “I Believe I Can Fly”).
THROUGH MY EXPERIENCE IN THE BEAUTY BIZ, I STARTED NOTICING SOMETHING REALLY COOL:
I have worked in the corporate side of the beauty industry for 14+ years, in various areas such as marketing, PR, operations, product development and brand management.
I have helped develop a slew of a cool beauty products for mega brands such as Sephora, Nordstrom, Joe Fresh, Quo, Jouer Cosmetics, Macy’s, and Saks Fifth Avenue to name a few.
Most recently I have helped launch European-based Teeez Cosmetics into Hudson’s Bay, making its debut in the North American market.
My career path in the beauty industry has been full of incredibly exciting seriously-pinch-me opportunities and wicked-cool projects, with oodles of valuable learnings along the way that I looove to share with my clients.
WHY I NAMED MY BUSINESS HOLOGRAM BRANDING
Because I believe a brand should be holographic—multi-faceted, prismatic and beautiful at every angle. “Beauty at every angle” is more than just a fancypants slogan, it’s the literal and metaphorical core of my business philosophy. (Oh and fine, I may have had a minor [okay, major] obsession with Jem and the Holograms.)
Authenticity for the win! You do you.
keepin' it real
good vibes only
integrity always
simplify to amplify
bumpin' hearts
Honouring honesty and the courage to do the right thing, even when it's hard. Always and forever.
Positivity, optimism, a glass-half-full kinda mentality.
'Cause your vibe attracts your tribe (hey, that's you!)
Words to live by from my homegirl Marie Forleo.
Focused energy moves the needle...keep it simple (and easy)!
Real connection, y'all! There's just nothing better. #allthefeels
Then I’m so glad that you’re here because we’re in this together, babe!
so if you're ready to:
Be real and make waves
Build a beauty brand that has heart and soul
Make a difference in people’s lives through your uber-amazing-gotta-have products
Stop spinning your wheels in comparison mode
Get your shit together instead so that you can work and create from a place that feels gooood.
Let go of ‘going it alone.’
let's make magic
Think of me as the Clint Eastwood to your Hilary Swank à la Million Dollar Baby...if Clint Eastwood were a glitter-obsessed, hyper-active tiny sprite, that is.
I’m in your corner to help give your brand the 1-2-punch it needs to make its mark while layering on the positive amo thick and getting you into total game mode so you don’t hop on the I-can’t-do-this runaway train that can derail your serious awesomeness. Because I believe that you’re way better than that!
Sound like we’d go together like peas and carrots?
01
play the UKULELE in hawaii
02
learn to tap dance
03
ride in a hot air balloon
04
eat sushi in tokyo
05
drive route 66
06
volunteer for my fave charity
07
watch the sunset on the cliffs of moher
08
meet a spice girl
09
be in two places at once
10
go on an african safari
11
swim in the mediterranean sea
12
ride a gondola in italy
13
see the aurora borealis
14
get published in a national magazine
15
buy a historical home
16
take a month-long sabbatical every year
17
fly first class
18
eat fancy sweets at LADURÉE in Paris
19
help build a home
20
visit every continent
like free stuff?
Head on over to the Resource Library for all my go-to tools and fun freebies for all things beauty branding + biz magic-making!
hop to it
